Starting the Radio Advert

Jess and I have been listening to previous jingles and radio adverts (not just for newspapers), in hopes of finding similar patterns or rhythms in them, that we can mirror for our own radio advert. We've looked at radio adverts/jingles from stations such as BBC Radio 1 and Heart Radio and found that they both use quite uplifting music, with upbeat tempos that are catchy and easy to remember.

 

Here are a few examples:
http://www.youtube.com/watch?v=crjeyJO-UCU
http://www.iqbeats.com/index.cfm?showPackage=true&packageID=043_0

We have made the script for our advert, linking what is going to be said to what we have put on the newspaper posters, so that our target audience will be able to link the two productions together. We will further discuss as a group what we all think will be best.

Sarah Belmont-Colwell and Jess Satples-Hull